In an era of reality television where fake bands are created and all things contrived rule the airwaves, The Southern Electrics provide a refreshing mix of cutting edge psychedelia. Their aim? To shake things up.
Fronted by electric eclectic, Bill McGruddy, The Southern Electrics were formed in South East London two years ago. They've built a formidable following, playing regularly at top London venues such as The Borderline, The Garage, The Barfly and The Metro Club.
Playing live is what The Southern Electrics are all about. Charismatic front man Bill McGruddy always delivers explosive dance routines, and often improvises his own brand of chemical poetry, rocking like the band behind him. With no two shows the same, The Southern Electrics always give it their all.
Electric Superhighway, the first UK single release from their debut album, was produced by modern rock maestro & Muse producer Paul Reeve.
The Southern Electrics & Mi5 decided to take the unique step of giving the single away as a free download, via the main sites such as iTunes and Napster, as well as direct from Radio Station and Magazine websites.
To accompany the single, a Video Shoot for Electric Superhighway took place at Pinewood Studios, directed by Vincent Lewis from Ignite Productions.
TSE's booking agents are currently putting together a UK tour to accompany the album release.
Following talks with Mi5's US company, the album is to be released across the USA early next year through EMI/Caroline, with a tour with Space‚ in February/March. The head of Mi5's UK division said "It only took 10 Minutes and a listen to a few tracks to get them a US deal and tour. That hasn't happened before!"
If all that wasn't enough, TSE have provided the music to Barcelona Burnout‚, a film documentary produced and directed by Vincent Lewis with Executive Producer Andrew Mark Sewell as an Ignite/B7 Co-Production. The film is to be aired on Men and Motors, in Winter 2004.
The Southern Electrics' album Electric Superhighway, is released on October 4th, 2004 through Universal distribution.
While time reverses into yesterday, The Southern Electrics spell the future of Rock 'n' Roll.
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